50th Anniversary Gift Set
Challenge
Design a gift set for employees consistent with to company brand colors with multiple pieces that are unique but unified as a set.
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Chocolate bar with golden ticket (teaser)
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Company history book
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24-piece thank you card set
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Laptop Bag
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iPad with card
Solution
Based on company-wide branding guidelines and the audience for this event, I recommended a Roaring Twenties theme in partnership with my communications team to executive leadership. This theme transcended all event collateral for nearly 80 locations serving more than 3,000 employees across the country.
Each piece incorporates patterns and colors that create a unique, detailed design for each item while connecting them with a unified theme.
All work was printed offset using only three colors: PMS 201, PMS 10127, and PMS Cool Gray 11.
The three main sections thanked employees for the:
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Past: Company history book
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Present: iPad
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Future: Thank You Card Set